ATLANTA–The Vera Company, a contemporary lifestyle brand founded by artist Vera Neumann, said it has created a Home division and appointed Kathleen Schaag Haffamier as division vice president.
With more than 30 years of experience in the home decor industry, Haffamier will assist in revitalizing the Vera brand in the home arena, and will develop licensing relationships with manufacturers and retailers.
According to a statement, Haffamier was a former executive with Home Depot who played a significant role in developing Home Depot Expo. During the past five years, she consulted with both domestic and international retailers and manufacturers in the home decor arena. She reports to Susan Seid, president, who purchased all the design assets including original artwork, trademarks and copyrights to over 7,000 designs in 2005.