27451 Fri, 03/01/2013 - 12:25pm
NEW YORK–In collaboration with brand partners Bassett Furniture, ELK Lighting, P/K Lifestyles, Shaw Floors and Sherwin-Williams, HGTV Home has announced its HGTV Home Make It Mine campaign. The three-part campaign, which will run Monday, March 4 through Friday, April 12, features a $50,000 consumer sweepstakes, a first-time partner-wide discount on HGTV Home products and a new one-hour special, “HGTV Home Makeover,” that follows network star Meg Caswell as she designs a new living room for a homeowner.
“The activation of the HGTV HOME Make it Mine campaign ensures that consumers who are passionate about home decor will know that HGTV Home-branded products are in stores now and available as stylish, smart solutions for any indoor and outdoor design project,” said Ron Feinbaum, general manager, HGTV products. “As consumers start to think about options to refresh or transform their homes this spring, they will appreciate the value, inspiration, simplicity and expert know-how that the HGTV Home line brings to their designs.”
During the “HGTV Home Makeover” special, viewers can go behind the scenes with designer Caswell as she visits factories, showrooms and retail stores to reveal how HGTV Home products are made. She also shows viewers how to mix and match collection items, including flooring, paint, furniture, fabrics and lighting.