Regence is one of the newest bed ensembles introduced by the company. Made of Egyptian cotton, it’s designed with an understated elegance that speaks to Yves Delorme’s focus on delivering an entire lifestyle embodying French “art de vivre”—which seeks to delight the consumer with their design and bring restful sleep with their softness.
Even with the challenges presented by today’s economic environment, Yves Delorme is staying true to its goal of manufacturing products of high quality and value. Jean Baptiste deJaham, the company’s chief executive officer, said this focus is “the most critical of our strategies. In addition, however, we have expanded our basics to include a wider array of colors and styles to appeal to the more conservative buyer of today.”
DeJaham said Yves Delorme would likely continue running up against those challenges for the remainder of this year. “Sales are certainly improving, but the upward climb will be gradual,” he said. “We plan to stay on course with the essence of our company—quality, value and good service—and be as creative as possible with programs and promotions to stimulate growth.”