The Atlanta show runs Jan. 8 to 11.
Woolrich will create a display featuring each of its brand partners in a lifestyle setting, so attendees can see the breadth of the line and how the different categories complement each other, the company said.
“We want to do everything possible to promote and support each of our licensees,” said Sharon Kepley, licensing manager of home furnishings for Woolrich. “We know our participation in the Atlanta Market will give us an additional avenue to reach retailers who have yet to experience our nature-inspired designs. “