NEW YORK-WestPoint Home has launched its newest brand, Modern Living, during this week’s New York Home Fashions Market.
The brand features bed ensembles in seven lifestyles, according to Susan Bennie, WestPoint’s vice president of design. Worldly Eclectic offers ensembles whose inspiration is drawn from global travel, while the loft-oriented Softly Modern ensembles are inspired by spas and feature soft color palettes in jacquard-woven and yarn-dyed fabrications.
The Town and Country lifestyle presents classic, formal and traditional looks, but “not fussy,” Bennie said. Classic and Casual is represented by ensembles in earth tones and with handcrafted details. Relaxed Vintage includes ensembles in traditional styles, but infused with vibrant colors.
European Elegance ensembles are opulent with sophisticated color palettes including luster and sparkle. Bright, Bold and Spirited ensembles, offering a variety of looks in vibrant colors, are geared toward younger consumers.