NEW YORK-Home lifestyle brand Waverly will launch a series of advertisements that will feature the characters from the iconic comic strip Peanuts.
The ads will be first seen on a billboard in Times Square here in September, and will be featured in the October issues of shelter and lifestyle publications, and online. The ads will present the Peanuts characters as part of the “In a Waverly World” series, in which everyday objects are reimagined in Waverly designs.
Snoopy will appear in two ads—one depicting him on his doghouse with the roof in a Waverly design, and the other with Linus and Sally in his pumpkin patch. An online ad will feature Snoopy and his doghouse, with the roof switching from one Waverly design to another.