NEW YORK-Victoria’s Classics is introducing two licensed lines under recent agreements it has reached with HGTV and Pella, the window manufacturer.
The HGTV collection includes fashion bedding and window treatments. Among the products offered in the line are coverlets, comforters, bedspreads, duvets, sheets, shams, decorative pillows, draperies and curtains, window panels, sheers and valances. Included in the Pella line are a number of soft window products grouped in two collections—a line featuring fire-retardancy panels, and one that is made with fabrics that save energy inside the home.
Kevin Jareck, executive vice president of sales for Victoria’s Classics, said the Pella targets department stores, specialty stores and home-improvement retailers. The company has not determined retailer targets for the HGTV.