NEW YORK-The Northwest has signed supermodel Erin Heatherton as its first brand ambassador.
A model for Victoria’s Secret, Heatherton will appear in various Northwest advertising campaigns and will represent the company at several major sporting events, including the Super Bowl, the Final Four NCAA basketball tournament and the Major League Baseball All-Star Game. At these events, she will spearhead Operation Comfort, Northwest’s mission to make sports fans comfortable wherever they are, with the help of the company’s licensed comfort products.
The Northwest and Heatherton first came together for the company’s billboard campaign at this year’s Super Bowl. Ross Auerbach, The Northwest’s president and CEO, said Heatherton “is often described as the girl next door because she is such a quality person who makes everyone around her more comfortable, and quality and comfort are exactly what consumers can expect from Northwest products.”