Sharper Image Licenses with Sinomax for Memory-Foam Products



NEW YORK—The Sharper Image has entered into a license agreement with Sinomax USA for a line of memory-foam pillows, toppers and blankets branded under the Sharper Image name.

The line will be unveiled at next week’s New York Home Fashions Market, at Sinomax’s showroom in the 295 Fifth Ave. textiles building. Federico de Bellegarde, senior vice president of licensing for Sharper Image, cited the “terrific synergies” between Sinomax’s vertical business model product development capabilities and the Sharper Image brand.

Frank Chen, Sinomax’s CEO, said the license would boost the company’s position as a vendor of memory-foam products. “We always aim to deliver better products,” Chen said, “and with the strength of The Sharper Image’s brand reputation, our new products will carry forward our commitment to quality and innovation.”

Posted in News, Textiles.

Last updated: September 13, 2011