EDISON, N.J.-Sferra will open its first-ever in-store boutique in the Lynnens shop in Greenwich, Conn.
The boutique will offer the company’s entire range of linens in a 1,000-square-foot branded shop. It will also have selling space devoted to bedding, bath products, table linens, down duvets and pillows, along with decorative accents.
Steve Schneider, Sferra’s president, said, “Our location within Lynnens, a wonderful high-end shop with whom we have been doing business for many years, perfectly positions us for our next growth initiatives in line with the world-class retailers who populate Greenwich Avenue”—the street on which Lynnens is located.
The boutique will launch with a grand-opening cocktail party scheduled for July 17 from 5-7 p.m. Sferra, Lynnens and the Italian Trade Commission will serve as the hosts for the party.