PITTSFIELD, Mass.—Pine Cone Hill has launched a direct-to-consumer effort for all of its products on its redesigned Web site, pineconehill.com.
The products are organized into groups that complement one another, according to a company statement. The site now also has a “Get This Look” feature, which provides bed ensembles that can be purchased in their entirety or as individual pieces. Also part of the site is a search feature for consumers to find the nearest retailer that carry Pine Cone Hill products, and instant order confirmation and a commitment to ship in-stock products in 24 hours.
Annie Selke, the company’s president and founder, said, “I still firmly believe these creations are best seen in person at one of our valued retailers, but that isn’t always possible. Now customers who do not live in proximity to one of these stores will be able to order directly.”