GRAND RAPIDS, Mich.–X-Rite, Incorporated and Pantone LLC today unveiled PantoneLIVE, a cloud-based color service that provides instant access to brand color standards.
“PantoneLIVE represents a transformational change in color management for brand owners across their entire supply chain,” said Tom Vacchiano, president and CEO of X-Rite. Dr. Sonia Megert, who was instrumental in the creation of PantoneLIVE, will head the new Pantone Digital Business Unit, Vacchiano said.
“Globally consistent color standards are essential to brand identity. With supply chains made up of hundreds of different facilities scattered around the world, corporations struggle to control and maintain color consistency,” Megert said. “PantoneLIVE is a dynamic ecosystem, open to all supply chain participants, which delivers consistent color across the entire packaging workflow – from design concept to retail store shelves.”
Brand color standards are the principal component of PantoneLIVE and are derived from real ink on real substrates using real printing processes. This allows brand owners to predict how corporate spot colors will reproduce on a wide variety of substrates including brown corrugated, clear film and white polypropylene. A brand’s color assets, analogous to a brand’s color DNA, are managed and maintained in a secure cloud-based data repository to ensure accurate color communication, according to Pantone.