Pantone Announces Cross-referencing Application for iPhone and Web



CARLSTADT, N.J.–Pantone has introduced the myPantone X-Ref iPhone application and Web tool that let graphic, digital, multimedia, fashion, interior and industrial designers easily cross-reference all Pantone Color Libraries.

X-Ref is available as an iPhone application or Web-based tool. The myPantone X-Ref iPhone application is a companion product to myPantone, an iPhone application released last year that allows designers to capture, create and share Pantone Color Palettes wherever they go and whenever they find inspiration.

In addition to the new cross-referencing tools, Pantone is reducing the price of Pantone Goe specification products to make them even more affordable for all designers and printers to incorporate into their workflows. 

“In today’s design world, where creatives are expected to work across media, myPantone X-Ref makes it easier for designers, printers and manufacturers to select the most suitable Pantone Colors for their project requirements,” said Ron Potesky, senior vice president and general manager of Pantone. “While the Pantone Matching System remains the global design standard for printing, publishing and advertising, there are benefits to adding other Pantone Color Libraries to your workflow, such as the Goe System or our Fashion + Home Color System. We are introducing X-Ref tools as well as reduced Goe pricing to enable designers to use various Pantone Color Libraries together more effectively.”