WHITE PLAINS, N.Y.-NY Now will offer its exhibitors access to an expanded “Market Readiness” program for the summer edition of the show.
The multipart series, which is produced jointly by NY Now and Right Angle Strategies, will address marketing and selling strategies, booth display, trade show operation and lead follow-up.
“We are delighted to expand our successful partnership with Right Angle Strategies to help our exhibitors increase the return on their investment in the New York Market,” said Christian Falkenberg, NY Now director and senior vice president at GLM, which owns and operates the show. “This new on-demand format will allow exhibitors to access the information at their convenience.”
A series of 15 to 30 minute webinars will focus on pre-show marketing, sales techniques, booth display and trade show operations, as well as post-market follow-up. Each webinar will have related checklists detailing key action items and key deadlines connected with recommended “Market Readiness” tips and techniques. Exhibitors can download the webinars—at no cost—through the NY Now website starting in early April.