WHITE PLAINS, N.Y.-For this summer’s edition. NY Now is adding a variety of market-related programming—including seminars, events and special promotions—to the Pier 94 portion of the show.
Each morning at the pier will begin with a “Fresh Start Breakfast,” and each day will end at 5 p.m. with a “Happy Hour Reception.” Artisan Resource, which runs concurrently with NY Now, will also host a special opening-day reception on Aug. 16 from 6-8 p.m.
The show will also hold a multipart series of online marketing sessions, in partnership with SnapRetail!, along with a retail strategies seminar, titled “Keeping It Fresh: Tips to Engage Customers, Excite Staff and Increase Sales,” on Aug. 16 from noon to 1 p.m. The SnapRetail! partnership will include 15-minute mini-seminars daily at 11 a.m., noon, 3 p.m. and 4 p.m. from Aug 16-19. Details and registration are available online at nynow.com/programs.
In addition, Artisan Resource will present an expanded slate of educational sessions for both attendees and exhibitors. These will address design and color trends in global handmade markets, global distribution issues and opportunities, designer-artisan partnerships and marketing culture-based artisan stories. The show will also include daily “Importing 101” seminars.
In connection with the launch of Impulse at NY Now, a new event featuring about 100 suppliers of impulse and point-of-purchase specialty gifts and accessories, NY Now’s owner and manager, Emerald Expositions, will present a limited-edition 2013 Gucci Fiat to a retailer. To be eligible to win, retailers must submit an entry form available at Pier 94 on the exhibit floor of Impulse at NY Now by Aug. 19 at noon.