WHITE PLAINS, N.Y.–Beginning in October, a monthly series of “Market Readiness” webinars that address marketing and selling strategies, tradeshow operations and lead follow-up will be offered to companies exhibiting in the winter 2013 edition of the New York International Gift Fair. Produced jointly by NYIGF and Right Angle Strategies, the series includes three pre-show webinars, one post-show webinar and free, one-on-one business consultations during NYIGF.
Three pre-show webinars will focus on marketing, sales techniques and tradeshow operations. The fourth and final webinar, which will be held one week after NYIGF, will address market follow-up. The webinars are free for NYIGF exhibitors, and registration is available online at: http://www.nyigf.com/Exhibitors/ExhibitorEducation.aspx#registration.