LOUISVILLE, Ky.–Louisville Bedding has reached an agreement with La-Z-Boy for a licensed collection of basic bedding, which it will debut at next month’s New York Home Fashions Market.
The line includes bed pillows, mattress pads, sheets and comforters. According to a Louisville Bedding statement, pricing and fabrication for the line are similar to other offerings in these product categories. The La-Z-Boy collection is being positioned as “comfortable, affordable luxury.”
The retail targets for the line encompass department stores, furniture stores and mid-tier mass merchants, Louisville Bedding said.