LAS VEGAS–Phase three of Las Vegas Market’s strategic growth plan to position itself as the leading buying platform for furniture, home decor and gift in the western United States will be implemented at next summer’s Market, said International Market Centers, which owns and operates the show.
Highlights of the phase three transformation include the launch of two new showroom floors in Building C—C5 for boutique home decor, textiles and accessories, and C11, for gourmet housewares, tabletop and gift—and the relocation of temporary exhibits from those floors to a dedicated, free-standing venue on the market campus.
“The strategic enhancements planned for summer 2015 represent the culmination of a three-year realignment and re-imagining of Las Vegas Market to offer an unparalleled presentation of furniture, gift and home decor in the western United States,” said Dorothy Belshaw, president of Gift & Home Decor, IMC. “By offering an enriched presentation of better goods, remerchandising existing resources and launching new categories, Las Vegas Market has created a compelling, multi-dimensional platform designed to appeal to today’s cross-category buyers and suppliers.”
New permanent showrooms on C5 will feature some 90 high-end home decor, home textiles and accessories showrooms. Custom showroom sizes in the open floor plan on C5 will range from 400 to 3,000 square feet, with the majority of resources in 400 to 800 square-foot spaces. The home fashions product mix on C5 will include top-of-the-bed products and coordinating bedroom ensembles, portable lighting, wall art, decorative accessories, floor coverings, accent furniture, decorative pillows and other accessories.
On C11, Las Vegas Market will introduce a permanent presentation of gourmet housewares, casual tabletop and related gift merchandise. Like C5, the floor plan will offer a range of showroom sizes and configurations, and will showcase an anticipated 75 tenants. Gourmet-focused product categories will include cookware, bakeware, woodenware, serveware, glassware and bar accessories, hydration, kitchen tools and gadgets, small electrics, kitchen textiles, casual tabletop, home and health, publishing/cookbooks and specialty foods.
In line with these introductions, temporary exhibits previously housed on C5 and C11 will be relocated and expanded into the Pavilions, existing permanent tent structures on the Las Vegas Market campus. As part of this relocation, the temporary exhibits will be divided into two categories: Approximately 70,000 square feet of space will be devoted to order-writing resources; the other location will feature “cash-and-carry” products designed for immediate delivery, including an expanded presentation of the existing Vintage, Carry and Global categories, and the addition of a new offering of antique and one-of-a-kind merchandise.
This new location expands the market’s use of the Campus, IMC said, and it plans to facilitate cross-traffic between permanent showrooms and temporary exhibits. Buyer amenities—including free breakfasts, greeters and live music—will be positioned adjacent to the transportation center and will be equidistant from the permanent and temporary venues.