WEBSTER, Mass.-Jeffco Fibres has signed a trademark licensing agreement with The Sun Products Corp. to develop and market a line of bedding branded under the Snuggle Home name.
The fabric-softener brand is recognized by the Snuggle Bear, which appears on its labels and in its advertising. The collection will include bed pillows, mattresses and mattress toppers, and will be targeted at major retailers in both the United States and Canada, according to a Jeffco statement. The bedding line is slated to reach retailer shelves in the fourth quarter of this year.
Jeffrey Lonstein, Jeffco’s president and CEO, said the inclusion of the Snuggle brand “reflects one of the deepest growth commitments Jeffco has made in its 40-year history. We’re designing and engineering bedding that exactly matches consumer expectations of the Snuggle brand—snuggly softness that’s comfortable and inviting, and promotes better sleep.”