NEW YORK–Jay Franco and Sons has reached a license agreement with Nickelodeon on a line of bedding, beach towels and decorative bath accessories featuring a number of the television channel’s signature children’s programs.
The properties that will be featured in the collection are Teenage Mutant Ninja Turtles, Winx Club, Dora the Explorer, SpongeBob SquarePants, Team Umizoomi and Victorious. Teenage Mutant Ninja Turtles and Winx Club collections will be offered at all channels of distribution. The Dora the Explorer, SpongeBob SquarePants, Team Umizoomi and Victorious lines will be geared toward specialty stores and value retailers.
Joseph Franco, vice president of Jay Franco, said Teenage Mutant Turtles “will be a very important boy brand,” while the Winx Club line will be targeted at girls.
The new collections are being showcased at this week’s New York Home Fashions Market, and are scheduled to launch nationwide at retail in spring 2012.