LAS VEGAS–Las Vegas Market announced that the just-concluded Summer Market was a success for both buyers and suppliers.
According to Bob Maricich, CEO, International Market Centers, the strong positive reactions to Summer Market from participants are a direct result of the phased growth and enhancement of Las Vegas Market over the past two years. “Just two years into our three-year strategic growth plan, Las Vegas Market has added 1,200 resources and more than doubled its gift and home decor attendance while simultaneously maintaining and growing the existing furniture buyer base. We are delivering on our promise to transform Las Vegas Market into the only major furniture, home decor and gift destination in the western United States.”
The Summer Market featured the largest number of resources in Las Vegas Market’s history, with the addition of many high-profile new resources in the market’s core furniture segment, as well as substantial numbers of new exhibitors in the booming gift and home decor categories. IMC said that continued growth in temporary exhibitors, as well as increased density in showrooms, is attracting a broad array of retailers and interior designers in record numbers, including 77 of the top 100 home furnishings retailers.
Attendance growth has been most dramatic in the emerging gift and home decor area, where in just two years (from summer 2012 to summer 2014), gift and home decor attendance has more than doubled with a 132 percent increase, IMC said. One key growth area is new-to-market retailers, which has been facilitated by concerted outreach by IMC’s Retail Relations team.
“It’s very beneficial for us to be able to see everything under one roof – furniture, mattresses and gift items,” said Mike Forwood, store manager for Texas-based Louis Shanks Furniture, in a statement provided by IMC. “We’re doing a brand new gift gallery in our store, so gift has been important for us. We find new products here in Las Vegas that we typically don’t see in some other markets.”
Attendance from the interior design trade was up 76 percent. Meanwhile, attendance from the Western states increased 62 percent over the past two years; attendance from the Midwest states was up 43 percent, and the TOLA region (Texas, Oklahoma, Louisiana and Arkansas), registered increases of 39 percent. The top states in terms of attendance were California, representing more than 34 percent of total attendees, and Nevada, representing 15 percent, followed by Texas, Arizona, Utah, Washington, Oregon, Colorado, Florida and Idaho.