NEW YORK–Fashion model and celebrity Iman has launched her first collection of home products, a fabric line for P/K Lifestyles, the P/Kaufmann division. The line will hit the over-the-counter retail market in September at Calico Corners and Calico Home stores.
Iman started her fashion career as a model but now apparel, cosmetics and other products are sold under her name. At the press launch of the line here this morning, she said she hopes to move into additional home categories, but is starting with fabrics because that is the foundation for good home design and decorating.
And while best known for fashion, she said home has always been a passion for her. “Home is where I seduce my husband, nurture my children, entertain my friends and nourish my soul.”
The line features two distinct collections—Urban Eclectic and Modern Glamour—with retail prices in the $25- to $50-a-yard range and includes prints, wovens and embroideries.
Calico Corners has some 100 stores in 32 states and will have an early rollout of the Iman program. Distribution will open up to independent retailers as well as the furniture trade later on.
P/K Lifestyles manages a collection of brands, including Waverly, Tommy Bahama and Williamsburg.