WHITE PLAINS, N.Y.-GLM has promoted Melissa Gray to director of digital marketing and analytics, a newly created position for the trade show owner and manager.
In her new role, Gray is part of GLM’s eight-person digital-products team, and works in cooperation with various show teams to develop a strategic vision for the launch and integration of new online resources, such as the company’s 365 suite of online trade-show resources. She is also responsible for raising awareness of digital marketing technologies across the company. She reports to Jason Brown, GLM’s chief digital officer.
Gray joined the company in 2005 as media supervisor. In 2008 she was promoted to marketing manager, and was named group marketing director in 2012. In the latter post, she worked on the marketing of the National Stationery Show, Creative and Lifestyle Arts, Surtex, Surtex Asia and Source NY.