WHITE PLAINS, N.Y.-GLM has introduced an online product directory for NY Now, the renamed New York International Gift Fair.
Called NYNOW365, the image-based directory is intended to facilitate retailers’ searches for products and exhibitors at the show. It is available at nynow365.com, and also allows exhibitors to create collections of products to showcase for attendees at the show.
Charles McCurdy, GLM’s CEO, said the company has created the directory “to improve efficiencies of product sourcing and distribution within the markets we serve.”
Full use of NYNOW365 is available to all registrants and other qualified buyers through a “request invite” form on the site. The directory also enables buyers to “like” products and/or “pin” the product to their own online product boards. In addition, buyers can request product information including wholesale pricing and availability, and can request at-market meetings with exhibitors.