MEDIA, Pa.-FXI has appointed Jacqui Griffith to senior director of marketing and Aubrecia Cooper as product manager, both new positions in the foam manufacturer’s consumer bedding division.
In her new role, Griffith is responsible for all of the division’s marketing and branding initiatives, and develops and oversees marketing messages for all consumer communications as well as directing the product strategy and development process from conceptualization through fulfillment. Cooper is in charge of product planning and marketing, and assists in product development by identifying target markets and product forecasting. Both executives report to Diane Adams, vice president of FXI consumer products.
Before joining FXI, Griffith as senior marketing director of K’NEX Brands, spearheading marketing initiatives for brands such as Nintendo. Cooper was marketing and product development manager for Just Born, manufacturer of brands such as Peeps, Hot Tamales and Mike & Ike candies.