Ellery, Church & Dwight Partner on Odor-Fighting Curtain Line



NEW YORK-Ellery Homestyles and Church & Dwight, manufacturer of Arm & Hammer deodorizing products, have formed an alliance on a collection of curtains that neutralize odors.

Called Curtainfresh, the line uses a photo-catalytic process that converts odors into water vapor and carbon dioxide, according to a statement from the two companies. The process causes airborne pollutants and odorous substances to degrade and neutralize.

 The statement said the Curtainfresh line will be initially available in two fabrics and a variety of colors.