GONZALES, La.-Crown Crafts’ infant products unit has reached an agreement to expand its license with Carter’s to include infant bed sets and decor.
The new deal extends the company’s agreement with Carter’s which currently covers toddler bedding. E. Randall Chestnut, Crown Crafts’ chairman, president and CEO, said, “This is part of our ongoing effort to strategically expand our offerings of popular, high-quality brands and licensed products in the infant and toddler bedding market.”
Crown Crafts has been partnering with Carter’s for more than two years. Kim Northup, vice president of domestic licensing with Carter’s, said, “This latest licensing arrangement is a natural progression of our relationship as we work together to satisfy the needs of growing families.”