ASHEVILLE, N.C.–Biltmore’s licensing division has been chosen by the Society of Product Licensors Committed to Excellence (SPLiCE) to host the 2011 Licensors Workshop. The event will be held at the Inn on Biltmore Estate in Asheville Sept. 10-14.
The SPLiCE Licensors Workshop provides members with a unique venue that affords an opportunity to speak with other licensors across industry lines. During the workshop, SPLiCE members will learn about the best practices in brand protection and how to leverage innovation through licensing.
“We are pleased and honored to host this year’s Licensors Workshop,” said Home Products Division Vice President and General Manager Tim Rosebrock. “We are partnering with other SPLiCE members to ensure this year’s workshop is both valuable and successful.”
The Biltmore Company has been a SPLiCE member since 2007, and has operated its own licensing program for 20 years. Biltmore licensed products cover a wide range of categories, including home furnishings.