COSTA MESA, Calif.-Anna’s Linens has launched Luxury Lane, a high-end collection of bedding and bath products.
The new collection includes comforters, blankets, sheets, quilts and towels. They will be made of fabrics such as Egyptian cotton and in neutral color palettes such as white, cream and ivory. Their retail prices will be up to 75 percent off department-store prices.
As of now, 103 of Anna’s Linens’ 315 stores have a Luxury Lane aisle. Some of the collection will also be available online, at annaslinens.com/luxury-lane.html.
“Our shoppers have told us they want the very best for their homes, especially when it comes to soft goods,” said Carie Doll, Anna’s Linens’ chief merchandising officer. “By offering luxurious comforts at the discount prices they have come to know and love, we’ve more than listened. We’ve delivered.”