DALLAS-Alok International will open a new showroom in the 7 W New York showroom building during the upcoming New York Home Fashions Market.
The new space will be in room 731. Alok will also keep its current space in the building, in room 607.
During market week, Alok will use the new space to celebrate the addition of the Caribbean Joe brand to its product lineup. The company reached an agreement in July with Brand Matters, owner of the Caribbean Joe brand, for a licensed line of bedding, sheets, towels, beach products, kitchen textiles and soft window treatments.
Arun Agarwal, Alok’s CEO, described Caribbean Joe as “such a great brand in the U.S. market, and we look forward to taking the brand to new heights.”