NEW YORK-Apparel industry veteran Scott Branscum has been named executive vice president of bedding resource 37.5, a new position for the company.
Branscum is responsible for leading the company’s global merchandising, marketing and sales. He reports directly to 37.5’s CEO, Jeff Bowman.
Prior to joining 37.5, Branscum worked in brand-building and merchandising posts for Tumi Outerwear, Massif, Perry Ellis International, Eddie Bauer and Cutter & Buck.
37.5 will be displaying merchandise in its showroom in room 1610 at 230 Fifth Ave. here during next week’s New York Home Fashions Market.