Tag Archives: Vitamix

Vitamix Debuts ‘Engineered to Change Your Life’ Campaign


CLEVELAND-Vitamix has launched the “Engineered to Change Your Life” campaign, a fully integrated marketing and advertising campaign that includes television, digital, social media and print. The new effort presents stories revolving around how Vitamix blenders can play a role in helping consumers improve their health and well-being. Four commercials and digital videos address what theMore »

Last updated: December 17, 2014

Small Appliances Get Bigger at Ambiente

A scene from the Ambiente fair

FRANKFURT, Germany-Ambiente continues to build its range of small electrical appliances, said show organizer Messe Frankfurt. The show, which takes place here Feb. 13-17, will include more exhibitors from this segment than in the previous year. “We are delighted by the continually growing interest in exhibiting small electrical appliances at the fair. As a result,More »

Last updated: November 20, 2014

Vitamix Receives Presidential Exporting Honor

Secretary of Commerce Pritzker, left, presents the E Star Award to Vitamix’s Michel Nouafo and Jodi Berg.

WASHINGTON-Vitamix was presented with the president’s E Star Award for Exports from U.S. Secretary of Commerce Penny Pritzker at a ceremony here. The E Awards are given to companies that have made a significant and multiyear contribution to the expansion of U.S. exports. According to a Vitamix statement, the blender manufacturer received an E AwardMore »

Last updated: May 29, 2014

Tovolo to Grow in Japan


SEATTLE, Wash.–Kitchen tool and gadget company Tovolo is expanding its Japanese presence by establishing a nationwide distributor partnership with EntreX Inc. EntreX is a widely respected Japanese importer and distributor of branded kitchen, home and gift products, including Vitamix, Built NY and Umbra. Tovolo said this partnership with EntreX will allow it to grow itsMore »

Last updated: December 10, 2013

Small Electrics Assortment Expands at Ambiente

Ambiente, The Show

FRANKFURT, Germany–Buyers will find a larger selection of small electrical appliances at the Ambiente fair here in February. “The spectrum of small electrical appliances to be seen in Frankfurt continues to grow,” said Thomas Kastl, director for the Dining section at Ambiente. “Thus, this international business platform offers the trade optimum conditions for rounding offMore »

Last updated: December 2, 2013

Target Launches “My Kind of Holiday” Campaign


MINNEAPOLIS-Target has unveiled a marketing campaign called “My Kind of Holiday,” which will extend across broadcast, radio, in-store catalogs, digital and social media. The campaign includes an extended Holiday Price Match policy, a new store pickup program, social-media integrations and what the retailer termed “top gifts” for the family in its statement about the program.More »

Last updated: October 24, 2013

Vitamix to Support Child Nutrition Through Blender Donations


CLEVELAND-Vitamix has pledged to donate blenders to the first 50 chefs who commit to host awareness events on nutrition and help for children, in connection with Childhood Nutrition Day, Oct. 16. Chefs are being encouraged to hold these events throughout October by the American Culinary Federation Education Foundation’s Chef & Child Foundation. Vitamix said inMore »

Last updated: September 20, 2013