Tag Archives: Storebound

KitchenAid’s Elliott Elected IHA Board Chairman

Dave Elliott

ROSEMONT, Ill.-Dave Elliott, general manager of KitchenAid Global Small Appliances, has been elected chairman of the board of the International Housewares Association. Elliott will succeed Keith Jaffee, chairman of O2 Cool, who is maintaining his position on the IHA board. He has been with Whirlpool, KitchenAid’s parent, since February 2009. Prior to that, he workedMore »

Last updated: September 30, 2014

Maytag Launches Maytag Man Marketing Campaign

The Maytag Man

BENTON HARBOR, Mich.-Whirlpool’s Maytag brand has unveiled an integrated marketing campaign introducing a new face to the brand, the Maytag Man. The Maytag Man is a transformation of the brand’s long-time face,the Maytag Repairman, who symbolized the brand’s inability to break down. In the new campaign, the Maytag Man “is the actual machine, symbolizing theMore »

Last updated: March 7, 2014

Housewares Report: Investing in the Nest

Haan Multiforce Pro

Home storage, floor care and healthy food prep poised to grow as consumers hunker down at home  By Allison Zisko A gradually improving housing market and a more financially confident consumer have put the housewares industry—traditionally a resilient category to start with—in a position to grow. Industry observers predict that the home storage and organization,More »

Last updated: September 9, 2013