LAS VEGAS-The Las Vegas Summer Market expansion of exhibitors and showrooms, particularly in the gift category, resulted in a noticeably busier opening day yesterday compared to last year’s July market. The common areas of Building C, where many of the new showrooms are located, were especially packed with attendees. As expected, the show has brought, … More »
PORT WASHINGTON, N.Y.–Carol Tisch has been appointed vice president of marketing and branding strategy for area rug and home furnishings resource Safavieh. She reports to Arash Yaraghi, company principal, and has been with Safavieh since 2005. “As we continue to expand our wholesale lines to include a comprehensive total home collection with rugs, indoor and … More »
PORT WASHINGTON, N.Y.–Safavieh will double its shag offerings next week at Las Vegas Market with the launch of a major shag rug merchandising program. Consisting of 23 collections, the new program addresses multiple retail channels. Twelve shag collections are completely new and another 11 have been expanded with new colorways and patterns. The company shows … More »
A family rug business evolves into a high-tech resource for the home By Andrea Lillo While its history goes back a hundred years, Safavieh is a company for today, having evolved into a high-tech home furnishings company with a focus on logistics, product and serving the consumer, designer and retailer. With its line of 40,000 … More »
Decorating Delta Designer Thom Filicia incorporated custom outdoor rugs from Safavieh for the Sky Deck at Delta Sky Club—Delta Airlines’ first-ever outdoor airport terraces at New York’s John F. Kennedy Airport (shown) and the Hartsfield-Jackson Airport in Atlanta. The 2,000 square-foot oases were created in partnership with Architectural Digest. safavieh.com Waiting for Baby … More »
PORT WASHINGTON, N.Y.–Safavieh is launching a program of cross-category cowhide rugs, accent furniture, decorative pillows and lamps at the Atlanta International Area Rug Market, which begins today and runs through July 14 at AmericasMart, concurrent with the Atlanta International Gift & Home Furnishings Market. Targeting growing demand from designer showrooms to big box stores, the … More »
