Tag Archives: iComfort

Serta to Launch Campaign for iComfort Line

Serta iComfort

HOFFMAN ESTATES, Ill.-Serta will debut a new advertising effort for its iComfort mattress collection tomorrow. Called “Always Comfortable,” the campaign will include television advertising spots and social-media promotions. In addition, the company will introduce testimonial films online that will highlight real consumer experiences with iComfort. The intent, according to a Serta statement, is to communicateMore »

Last updated: May 13, 2014