Tag Archives: George Foreman

George Foreman Grills Launch “Grillfriend” Campaign

George Foreman Grills

MIDDLETON, Wis.-The George Foreman grill brand has unveiled a multimedia advertising campaign titled “Meet My Grillfriend!” The initiative includes the brand’s first television spot in three years, along with mobile advertising and social-media efforts. It goes along with the launch of six new models of grills at retail, and will highlight the grills’ advanced features.More »

Last updated: July 1, 2014

Spectrum Global Batteries & Appliances Boosts Q2 Profit by 6.8 Percent

Spectrum Brands

MIDDLETON, Wis.-Spectrum Brands Holdings’ Global Batteries & Appliances segment, parent of its personal-care and small-electrics lines, posted a 6.8 percent gain in second-quarter segment profit, which totaled $44.2 million. Net sales for the quarter, which ended on March 30, reached $480.9 million, up 2.6 percent from last year’s second quarter. Net sales of the segment’sMore »

Last updated: May 7, 2014

Black & Decker Sets New Brand Identity in Small Electrics

Russell Hobbs Gains Extension of Black & Decker License Agreement

MIDDLETON, Wis.-Spectrum Brands’ Black & Decker brand will launch a new brand identity at the International Home + Housewares Show, which begins a week from this Saturday. According to a Spectrum statement, the new identity will build on Black & Decker’s “heritage of delivering honest, intuitive and thoughtful products that empower consumers to transform theirMore »

Last updated: March 6, 2014

Polistina to Leave as Head of Spectrum Global Appliances

Spectrum

MADISON, Wis.-Terry Polistina, president of the global appliances division of Spectrum Brands, will exit his post effective Sept. 30, but will continue to serve on the company’s board of directors. When Spectrum completed its acquisition of Russell Hobbs—parent of the Black & Decker, George Foreman, Farberware, Toastmaster and Juiceman small-electrics brands—in June 2010, Polistina, thenMore »

Last updated: September 17, 2013