Tag Archives: Forrester Research

Forrester: U.S. M-Commerce Will Top $114 Billion in 2014

Showrooming Shows Up Big in Harris Poll

CAMBRIDGE, Mass.-Mobile-phone and tablet commerce sales should total more than $114 billion this year and $293 billion by 2018, according to a study from Forrester Research. The firm said sales through tablets should account for more than $76 billion in revenues, while sales made from smart phones are expected to reach $38 billion. The reasonsMore »

Last updated: May 28, 2014

Forrester, Shop.org: Mobile Top Priority for Retailers in 2014

NRF

WASHINGTON-Mobile is the number one priority for U.S. retailers’ digital business in 2014, according to a survey conducted by Forrester Research and the National Retail Federation’s shop.org division. Titled “The State of Retailing Online,” the study surveyed 70 retailers in October and November 2013. More than half of the respondents (53 percent) said mobile effortsMore »

Last updated: January 29, 2014

Forrester: E-commerce Revenues to Grow in 2014 as Brands Expand Online

Forrester Research

BEIJING-E-commerce revenues will continue to climb in 2014 as more brands begin executing their global e-commerce strategies, according to a report from Forrester Research. The report singled out five trends to watch for this year: •In 2014, the percentage of traffic and total online orders placed via mobile devices will rise in virtually every marketMore »

Last updated: January 2, 2014

Shop.org: Retailers Capitalizing on Mobile Traffic Growth

Shop.org

HUNTINGTON BEACH, Calif.–Retailers are investing in email and paid searches in an effort to capitalize on mobile traffic growth, according to a new report by Shop.org/Forrester Research, Inc. Nearly nine in 10 online retailers surveyed either have already implemented or are planning to implement mobile email optimization in 2013, and seven in 10 will optimizeMore »

Last updated: July 16, 2013