Tag Archives: Evan Dash

Maytag Launches Maytag Man Marketing Campaign

The Maytag Man

BENTON HARBOR, Mich.-Whirlpool’s Maytag brand has unveiled an integrated marketing campaign introducing a new face to the brand, the Maytag Man. The Maytag Man is a transformation of the brand’s long-time face,the Maytag Repairman, who symbolized the brand’s inability to break down. In the new campaign, the Maytag Man “is the actual machine, symbolizing theMore »

Last updated: March 7, 2014

Housewares Report: Investing in the Nest

Haan Multiforce Pro

Home storage, floor care and healthy food prep poised to grow as consumers hunker down at home  By Allison Zisko A gradually improving housing market and a more financially confident consumer have put the housewares industry—traditionally a resilient category to start with—in a position to grow. Industry observers predict that the home storage and organization,More »

Last updated: September 9, 2013