Tag Archives: Electrolux

Clarification: Electrolux-branded Small Kitchen Appliances to Launch in U.S.

Electrolux

LAS VEGAS-Electrolux is debuting its first high-end, Electrolux-branded small kitchen-appliance line in the United States with the launch of its Electrolux Masterpiece collection. Electrolux currently markets a small kitchen-appliance line in the United States under the Frigidaire Professional brand, which launched here in 2011. The grouping, which is slated for availability in August, will consistMore »

Last updated: January 21, 2015

Electrolux-branded Small Kitchen Appliances to Launch in U.S.

Electrolux

LAS VEGAS-Electrolux is debuting its first high-end, Electrolux-branded small kitchen-appliance line in the United States with the launch of its Electrolux Masterpiece collection. The grouping, which is slated for availability in August, will consist of a tabletop blender, an immersion blender and a food processor. The tabletop blender and the food processor will be designedMore »

Last updated: January 21, 2015

Electrolux Debuts New Logo to Refresh Brand ID

Electrolux’s new logo

STOCKHOLM-Electrolux has unveiled a new logo as a way of freshening its brand identity and to “engage people in a positive an emotional way,” according to MaryKay Kopf, the company’s chief marketing officer. The new logo presents the Electrolux name in a new color and new font, exclusive to the company, and places greater emphasisMore »

Last updated: January 15, 2015

Electrolux Net Grows 42 Percent in Q3

Electrolux

STOCKHOLM-Thanks to overall good market conditions throughout the world, Electrolux delivered a 42 percent jump in third-quarter net income, to SEK933 million (about $128.6 million, based on average currency values during the quarter). Net sales in the quarter, which ended on Sept. 30, came in at SEK28.8 billion (about $4 billion), increasing 6 percent. InMore »

Last updated: October 20, 2014

Electrolux Celebrates Vac Milestones

The Electrolux Ergorapido

CHARLOTTE, N.C.-The Electrolux Ergorapido cordless vacuum cleaner celebrated its 10th anniversary in August with the production of the 10 millionth Ergorapido. Since its launch in 2004, the Ergorapido has been sold in more than 70 countries around the world, according to an Electrolux statement. The United States has been its largest market, followed by JapanMore »

Last updated: September 11, 2014

Electrolux in Agreement to Buy GE Appliances

Electrolux

STOCKHOLM-Electrolux and General Electric have swung a deal whereby Electrolux will acquire GE’s appliance business for $3.3 billion. According to a joint statement from the two companies, the acquisition—described by Keith McLoughlin, Electrolux’s president and CEO, as “our largest ever”—will close on an unspecified date in 2015. It is expected to bolster Electrolux’s global applianceMore »

Last updated: September 8, 2014

Electrolux, GE in Talks for GE Majap Business

Electrolux

STOCKHOLM-Electrolux and General Electric are in discussions regarding a possible acquisition of GE’s major appliances business, according to statements from both parties. The Electrolux statement said that, while confirming the talks are taking place, no agreement has been reached yet and “there can be no assurances that an agreement will be reached. Any further announcementsMore »

Last updated: August 14, 2014

Electrolux Q2 Net Gains 27 Percent

Electrolux

STOCKHOLM-In spite of an overall sales decline, Electrolux bolstered its second-quarter bottom line by 27 percent to SEK815 million (about $124.3 million based on the conversion rate of Swedish kroners to U.S. dollars for the period). Expense controls provided some of the help to the bottom line in the quarter. Selling, general and administrative expensesMore »

Last updated: July 18, 2014