Tag Archives: Derek Miller

IHA Consumer Website Launches

Inspired Home

ROSEMONT, Ill.–The International Housewares Association (IHA) has unveiled its new online home resource for consumers, called Inspired Home. Covering a wide range of lifestyle categories, the new site allows consumers to connect directly with the IHA’s member companies and brands. Inspired Home will include DIY tips, home ideas, seasonal recipes and product information across aMore »

Last updated: October 16, 2014

IHA Shoots For the Stars

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Did anyone watch the Cosmos television show? The recently concluded Fox series, an updated version of the old Carl Sagan program, took viewers on trips to new, unexplored  worlds. The International Housewares Association last month unveiled a plan to boldly go where no home furnishings trade association has gone before—to the world of consumers. BestMore »

Last updated: July 2, 2014

IHA to Debut Inspired Home for Consumers

IHA Inspired Home

ROSEMONT, Ill.–The International Housewares Association (IHA) will launch a new consumer engagement initiative this fall, called Inspired Home, designed to directly market its members’ housewares products to consumers. HFN reported on the initiative last month. The IHA officially announced the launch and the name of the program this week. IHA said it will continue itsMore »

Last updated: July 3, 2014

IHA to Target Consumers

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ROSEMONT, Ill.–The International Housewares Association plans to unveil a consumer brand, along with a new website, to help facilitate interest in the category and ultimately spark sales for its members. IHA executives told HFN that the brand name and website will be announced next month. The website is expected to be up and running byMore »

Last updated: June 5, 2014

IHA Realigns Marketing; Eyeing Consumers

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ROSEMONT, Ill.–As part of its recently completed strategic plan, “Vision 2020,” the International Housewares Association will start marketing the category to consumers, particularly with efforts through social media. At the same time, the association has realigned its staff resources to execute the plan. Derek Miller, formerly vice president, international, will now head show marketing effortsMore »

Last updated: January 23, 2014