Tag Archives: Dan Schecter

Carpenter Partners with Mayo Clinic on Sleep Education


RICHMOND, Va.-Carpenter Co. has formed a collaboration with the Mayo Clinic through which the basic-bedding manufacturer’s website, sleepbetter.org, will provide information on better sleep on a microsite, using information from the clinic. The microsite will debut in the middle of this month, according to a Carpenter statement. Sleepbetter.org will push the content on the micrositeMore »

Last updated: September 10, 2013

Carpenter Launches Postcards from Pillow Promotion


RICHMOND, Va.-Through its sleepbetter.org website, Carpenter has debuted Postcards from Pillows, a promotion intended to get shoppers engaged in the benefits of sleep. Postcards from Pillows is a two-part effort that includes encouraging participants, through sleepbetter.org, to become “pillow parents” by answering their questions about their sleep habits. The “parents” then adopt pillow toys (birthMore »

Last updated: July 23, 2013