Williams-Sonoma Holiday Revenues up 10.5 Percent



SAN FRANCISCO–Revenues for the Williams-Sonoma holiday season just ended rose 10.5 percent to $865 million over the same period in 2009.

The increase included a same-store sales gain of five percent, the retailer said in a statement. As a result, Williams-Sonoma said it now expects fourth-quarter revenues to total between $1.17 billion and $1.19 billion, and revenues for the fiscal year as a whole to reach from $3.48 billion to $3.5 billion. Last year, the company logged in fourth-quarter revenues of $1.09 billion and fiscal-year revenues of $3.1 billion.

Laura Alber, president and chief executive officer, attributed the holiday-period growth to “a positive consumer response to our key merchandising and marketing strategies.” Alber also noted that Williams-Sonoma’s e-commerce revenues jumped 30 percent during the holidays, and totaled 32 percent of total revenues for the period, up from 27 percent in 2009.