CHICAGO, Ill.–Danish home products design and distribution company Viva Scandinavia has named Floyd Sullivan director of communications for the U.S. market. Sullivan’s duties will include public relations, brand development, social marketing, and trade communications, as well as coordinating communications efforts with Viva Scandinavia distributors around the world. The position is new.
Sullivan will report to Viva Scandinavia president Peng Lin. “Floyd has the experience in the U.S. market that makes him the perfect fit for our marketing and growth plans,” said Lin. “And he’ll be a great complement to our international team of designers, product development experts and distributors.”
Most recently Sullivan has worked as an independent consultant to a variety of companies in the home furnishings and beverage distribution industries, as well as pro bono work for a Chicago charity. Previously he held similar positions at tag, Pfaltzgraff, and Noritake.