NORTH VENICE, Florida–Tervis has entered a new partnership with skateboard company Santa Cruz for a line of drinkware featuring iconic skate-inspired graphics and designs.
The collection will include tumblers, water bottles and mugs with designs that will include the Santa Cruz classic dot logo, the pink Santa Cruz hibiscus design and the Santa Cruz Screaming Hand. Retail prices will start at $15.
“We are excited to partner with such a core brand like Santa Cruz, just like Tervis,” says Rich Kaplan, Tervis president of sales and marketing, chief brand officer. “Tervis and Santa Cruz are both all about being full-of-fun, and we are excited to bring this collection to individuals that can’t get enough of the free spirit board sports lifestyle.”
Santa Cruz Skateboards has grown into one of the most globally recognized skateboard companies in the world, according to Tervis. It will celebrate its 40th anniversary in 2013.