NEW YORK–Robinson Home Products is building on the success of its licensing agreement with Oneida with introductions in luxury flatware, housewares flatware, fashion dinnerware, wine accessories and cutlery.
“Consumers trust the Oneida brand, and we’re staying close to them using design and national advertising,” said Jim Walsh, president of Robinson Home Products.
“We see 2010 as an opportunity to broaden our position with consumers and retailers leveraging excellence in design, and the power of the Oneida brand,”
The upscale Vivanti flatware collection features three designs: Romano, Vibrato, and Alessandra. Each design features sculpted 18/10 stainless surfaces that are defined with titanium finishing. All patterns will be offered in either a black or gold titanium finish.
Highlights of the spring housewares flatware collection include Bonsai with updated bamboo styling; and Taffeta, with an elegantly flared shape that will dress up any table.
Dinnerware highlights for spring include Bonsai featuring a bold floral that coordinates with the Oneida Bonsai flatware; and Chelsea, offering a fresh twist on the classic damask print.
Robinson Home Products is also bringing fashion to the wine accessories category with its Oneida ColorBurst introduction. Eight wine accessories in four trendy colors—Clover Green, Sky Blue, Sunshine Yellow, and Desert Orange—are designed to liven up any entertaining occasion.
New in Oneida Cutlery are three new sets in the Prestige Series featuring bamboo knife blocks, a new modern-styled Side Tang Cutlery Set, and a two-piece Stainless Steel Carving Set.