Since assuming the Ralph Lauren tabletop license in 2009, Fitz & Floyd has worked to ensure that every piece that sits on the table is brand-right.
“The business has grown and changed significantly in that period of time,” said Steven Baram, president and chief executive officer of Fitz & Floyd, and as a result has penetrated more doors in department and specialty stores across the country. “Primarily we have updated and changed the way the product looks in many ways,” Baram said.
The tabletop collection in both Ralph Lauren and Lauren Ralph Lauren is comprised of metal barware in iconic patterns, crystal barware and accessories, metal trays and bowls and dinnerware and flatware. New giftware in the Lauren Ralph Lauren collection, an initial Macy’s exclusive, includes combinations of stainless steel, nickel-plated brass, mother-of-pearl, faux horn and faux tortoise.
Consumers are responding well to the introduction of new materials and the combinations of materials, according to Gwen Toma, Fitz & Floyd’s director of product development and design for Lauren Ralph Lauren.
At the Tabletop Show in New York this month, several collections will be unveiled. Modern Glen Plaid is a new, updated version of the Glen Plaid crystal barware collection (“quintessential Lauren Ralph Lauren,” according to Toma). It features a mix of gray and polished cuts. It has also added a platinum band to the Cocktail Party stemware group and is offering a variety of new patterns in double old-fashion and hi-ball glasses.
There are three new bone china dinnerware patterns—Bouquet (a fresh take on floral), Aubusson (a platinum-accented textural design) and Avenue (featuring textural elements resembling leather, with gold and platinum banding). Three 18/10 stainless steel flatware patterns will also debut at the show.–Allison Zisko