PORT WASHINGTON, N.Y.-The casual trend continues to drive tabletop sales, according to The NPD Group, and pattern and style motivate consumers to buy more than price. ‘Good value’ rounds out the top three reasons consumers purchase tabletop items, according to NPD’s Consumer Tracking Service.
Some bright spots in the tabletop industry so far this year have been crystal and acrylic or plastic beverageware, accounting for a third of the dollars in the 12 months ending August 2011, NPD said, grabbing market share away from more mainstream products in which glass is the primary material. Wine glasses, champagne glasses and goblets are rising after taking a bit of a dip in sales the year prior, accounting for 15 percent of the dollars spent on beverageware.
Casual dinnerware and flatware continue to gain market share, (up five and four percentage points) respectively. Serving items, such as platters, bowls, and utensils, all had a good year in the market, which NPD attributed to the continued trend of entertaining at home.
“With so many categories competing for consumers’ hard-earned disposable income, it will take more than a great price to attract buyers to a particular category,” said Debra Mednick, executive director, The NPD Group. “Key purchase influencers are more often newness and appealing design. Certainly we cannot diminish the importance of promotion, but today it’s expected as consumers are conditioned to shopping in this fashion.”
NPD also reported a greater focus on self-purchasing as opposed to gifting.