BRISTOL, Pa.-Lenox has launched a multi-platform advertising campaign that centers on entertaining at home with personal style.
Positioned as “Where Entertaining is @,” the campaign, through print and digital vehicles, intends to promote Lenox as a one-stop shopping and gift resource for consumers. It includes how-to videos, expert tips, recipes and “unique product suggestions geared toward deepening our customers’ relationship with the Lenox brand while inspiring them to entertain at home with confidence and style,” the company said.
Lenox has partnered with Andrea Correale, founder of the New York catering company Elegant Affairs, and Michael Tavano, an interior designer, to bring the campaign to life while creating videos for use with key retail partners that will be featured on a new, entertaining-themed section of the Lenox website. The content will also be used on Lenox’s social media outlets, including Facebook, Pinterest and YouTube.