MANCHESTER-BY-THE-SEA, Mass.–Mariposa has named Adam Sigel vice president of sales and Laura Mackin marketing manager.
“I am very pleased to welcome these two accomplished individuals to the Mariposa leadership team,” said Livia Cowan, president and creative director. “Adam and Laura will serve as the perfect infusion of experience and new ideas to our already-innovative and eco-friendly gift and tabletop brand.”
Sigel previously served as director of sales for Graphic Image. At Mariposa Sigel, who succeeds Tim Cole, who left the company, will be responsible for developing the overall sales strategy and working with the sales team to implement. He will also oversee the customer service team. He reports to CEO Stanley Reeve.
Mackin joined Mariposa after six years in a variety of marketing and communications positions with increasing responsibility at Boston University. Mackin, who succeeds Vanessa Kersker, who left the company, is responsible for creating and implementing the marketing strategy at Mariposa, with special attention paid to promoting the brand in an increasingly digital marketplace. She reports to Cowan.