GARDEN CITY, N.Y.–Lifetime Brands has acquired the Built, Built NY and BYO brands from Built NY, maker of brightly colored and patterned Neoprene bags, totes, cases and sleeves. The purchase price was not disclosed.
John Roscoe Swartz, a founder of Built, will join Lifetime as president of Lifetime’s newly formed Built division. Lifetime will have a 20-by-30-foot Built booth at the International Home + Housewares Show in Chicago later this month.
Jeffrey Siegel, Lifetime’s chairman and CEO, said, “Built is well known and highly regarded for authenticity, quality and innovation. Built’s product line, which embodies ‘the good life’ spirit, will complement Lifetime’s product portfolio and enhance our distribution to fine retailers worldwide.”
“Lifetime’s commitment to design, quality and innovation makes it the perfect partner for Built,” Swartz said. “We look forward to continuing to deliver to our customers Built’s unique combination of design, quality and innovation for the gourmet life.”